About Me
Hey! I’m Enrico.
I’m a seasoned social media strategist and the Director of Social Media for Mel Robbins. I lead full-scale content strategy and creative execution across all platforms – reaching an audience of over 40 million. Under my leadership, we’ve added 8M followers on Instagram and gained over 2 million new subscribers on YouTube in less than a year.
But I’m not just the brain behind the scenes of major brands – I’ve built my own, too.
As a creator-turned-strategist, I know firsthand what it takes to go from overlooked to in-demand. I understand the pressure of creating content that performs and converts – and my mission is clear: Help business owners bridge the gap between content creation and real business growth.
I believe that anyone can become known for what they do – with the right strategy, content direction, and execution.
With 10+ years of experience and a reputation for data-driven strategy, I work with individuals and teams who are ready to stop guessing, stop overthinking, and start using content to scale their business with intention.
Because in today’s world, you’re not just one video away from going viral.
You’re one video away from changing your whole life.
BUILD YOUR CONTENT MACHINE
A System That Combines Strategy With Execution
The problem isn’t your effort – it’s the approach.
Most “experts” promise growth with endless tools or trendy tactics that don’t connect to your business goals. My proven system bridges the gap between social media growth and business success. It simplifies the process and gives you the clarity to create a content machine that captures attention, generates leads, and drives business growth.
Discover
Identify your ideal audience and align your goals with purpose.
Define
Sharpen your message and craft a strategy tailored to each platform.
Create
Turn your ideas into impactful videos that align with your business goals.
Amplify
Maximize reach by distributing your content where it matters most.
CONTENT STRATEGY DEEP DIVE
Replace Guesswork With a Game Plan
If you’re still reading, something’s off.
You’re excellent at what you do, but your content doesn’t show it.
Leads are below where your revenue says they should be.
Your social presence doesn’t match the size of your business.
The gap: most “experts” fix either social growth or business performance – not both. I connect the two.
In one 90-minute content strategy session, I’ll diagnose, align, and set a clear path to build your content machine so your content drives qualified leads, not vanity views.
You’ll walk away with:
Positioning & offer alignment (what to say and why it converts)
Formats you can own (so you stand out in your space)
Packaging standards (hooks, titles, thumbnails/covers, CTA rules)
Conversion path (turn your organic content into a sales funnel)
Next-90-day roadmap (what to do now vs. later)
Plus the opportunity to work with me ongoing if it’s a good fit.
Experience That Matters
Driving Success for Industry Leaders
What People Are Saying
Real Stories, Real Success
Podcast
Let’s Get Social
The podcast for business owners and brands who want to grow their audience, create content that demands attention, and turn social media into their greatest asset.
Subscribe for the Latest Episodes:
Struggling to get attention on social media?
You’ve got just 3 seconds to stop the scroll.
You’ve got just 3 seconds to
stop the scroll.
That’s why I created the Viral Hooks Guide—a free resource packed with 30 powerful prompts to grab attention, grow your audience, and drive real business results. These are the same hooks that help entrepreneurs and business owners generate leads, attract clients, and rack up millions of views.
Stop guessing. Start hooking. Grab your free hooks guide now and take your content to the next level!
